Forbes: Zya - Favorite Product from SXSW
March 16th, 2012
'My favorite product that I saw at the South By Southwest conference was a PC-based music creation product called Zya.
Made by startup Music Mastermind, Zya enables anyone with a PC, literally, to easily create high-quality music. With Zya people can make music no matter how bad they think they are musically, says Music Mastermind cofounder and CEO Matt Serletic, who is the former CEO of Virgin Records. “Zya is the one place in the world it’s fun and easy to make music,” he says. “Music is the one truly global language. You can make music by yourself or with famous content as well.”'